How do you prove that frozen can taste freshly caught?

Dream Freeze is a Taiwanese biotech company with its roots in seafood import. Their technology uses a natural compound extracted from winter wheat to stop ice crystals forming during freezing, keeping food intact at a cellular level. Seafood thawed months later tastes as it did the day it was caught, and it can be frozen using far less energy and shipped by sea rather than air.

With seafood as the first market and applications well beyond it, they needed a brand that could win over investors and the top of the industry, and move the technology past the perception of just another way to freeze.