IDEA Pharma are the leading path-to-market strategy practice. They work with their clients to uncover new and innovative ways for each molecule reach its full potential.

Their fivex methodology helps to assess the risks and rewards of each path-to-market option. It’s a way of working that ensures teams stay curious throughout the process to keep alternatives alive.

We worked closely with their team to democratise this process, further increasing the probability that more interesting and diverse options are brought to the surface. We built a modern web platform where teams can asynchronously collaborate to share research and visually compare options and the process develops.


  • London, UK