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        How do you kickstart an iconic motorcycle brand that was losing the trust of its loyal riders?

        Craft a website experience that evokes the performance of the bikes in different environments and terrains.

        Description

        Norton is a much-loved motorcycle brand renowned for high-end performance and top-notch design. Under new ownership they were relaunching the brand with the aim of winning back customers who had drifted away.

        A finely-tuned website that puts the experience of riding a Norton bike at its heart. It was built around the three types of environment in which Norton excels; on the road, in a race and on all action terrain. The design elevated the brand into a premium space, showcasing Norton as a lifestyle choice as well as a best-in-class motorcycle.

        Services

        • Art Direction
        • User-Experience
        • UI Design
        • Website Development

        Collaborators

        • Daughter, Agency

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