How do you create a shared identity for the growing community of an infinitely expanding world?

Pixels is a Web3 platform where players can manage land, grow plants and raise animals, as well as build communities and explore an endlessly evolving world. They needed a brand identity to bind their playing community as well as their growing development team and stakeholder group.

We created the strategy and identity for the brand, along with the design and development of the website. We collaborated across the organisation, from game designers to community managers in order to deliver a brand that reflected the values of both the people in the business and the players in the community.