How can you visually embody luxury and discretion for a suite-only hotel's digital presence?

Maybourne Hotel Group, known for its prestigious properties, launched The Emory in Knightsbridge, London's premier suite-only hotel, highlighting privacy and exclusivity. Tasked with creating a website within the company's existing digital framework but with a unique identity for The Emory, we collaborated with MadeThought for art direction. Our approach focused on a subtle yet captivating visual strategy, utilising a minimal colour palette with strategic bursts of colour and ample whitespace. We also integrated abstract illustrations to guide the viewer's eye, resulting in a refined website design that perfectly mirrors the hotel's ethos of quiet luxury and exclusivity.